Place of social advertising in the understanding of the regional social problems (case study of the Murmansk Oblast)

The article considers the current state of social advertising in the Murmansk Oblast, its role in drawing attention to the regional social problems, topical issues. The data is based on the analysis of the expert interview results. The article makes an attempt to reveal the potential and thematically significant directions of development of social advertising in the region

Keywords

social advertising, social problem, expert interview, regional problems