Methodological peculiarities of studying social sentiment at the regional level

The article dwells on the basic theoretical approaches to the understanding of the social mood essence and structure. The comparative analysis of methodological approaches to measuring social mood at the federal and regional levels is carried out. The peculiarities and advantages of the methodological approach, used by ISEDT RAS to measure the social mood in the Vologda Oblast are revealed

Keywords

methodology, population, public opinion monitoring, social mood, regional specifics