The article deals with the trends in consumer sentiment of the Vologda Oblast population in 2008 – 2011. It analyses the dynamics of the Composite Consumer Sentiment Index and its subscripts. The comparative characteristic of these indicators in the context of different socio-demographic and income groups of population is presented. The article de-fines the main factors affecting the change in consumer sentiment of the region, which include financial status and social well-being of the population, as well as the attitude toward the activities of the authorities. The study is based on the data of the Vologda Oblast public opinion monitoring
Keywords
public opinion, income groups, consumer sentiment index, current conditions index, future expectations index, real disposable income