VolRC RAS scientific journal (printed edition)
RuEn

Journal section "Organization and management"

LICENSING AS AN ENTRY STRATEGY AND A GLOBAL SUPPLY CHAIN

Prachar J.

1 (63), 2013

Prachar J. LICENSING AS AN ENTRY STRATEGY AND A GLOBAL SUPPLY CHAIN. Problems of Territory's Development, 2013, no. 1 (63)

Abstract   |   Authors   |   References
The article describes the role of licensing in the modern market economy. It characterizes its essence and forms, shows its significance in solving strategic tasks of enterprises’ access to the international market, the enhancement of competitiveness and economic efficiency. The article also provides an example of how licensing contributes to the introduction of innovations

Keywords

licensing, licensor, substantial capital investment, patent, trademark, design, copyright, know-how, spare parts, components, raw materials, supply chain, manufacturing responsibility

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