Forming the Tourist Brand of a Territory (Example of Meleuzovsky District)
Kirillova S.А. , Gerasimova L.A.
Kirillova S.A., Gerasimova L.A. Forming the tourist brand of a territory (example of Meleuzovsky district). Problems of Territory's Development , 2019, no. 4 (102), pp. 105–117. DOI: 10.15838/ptd.2019.4.102.6
DOI: 10.15838/ptd.2019.4.102.6
Vizgalov D.V. Marketing goroda. M.: Fond «Institut ekonomiki goroda», 2008. 110 s.
Uskova T.V., Egorov V.K., Leonidova E.G. Turizm v Rossiyskoy Federacii: vozmozhnosti dlya importozamescheniya // Problemy razvitiya territorii. 2016. № 4 (84). S. 32–46.
Kotler P., Armstrong G. Principles of Marketing. Global ed. Harlow: Pearson Education Limited, 2014. 736 p.
Dictionary of Marketing Terms. In: American Marketing Association. Available at: https://www.ama.org/resources/Pages/Dictionary.aspx
Batueva T. Hochesh privlech investora – podcherkni svoe otlichie! // Gubernskiy delovoy zhurnal. URL: http://www.gubernskiy.ru/archive/2009/3/1737
Koshelev A.A. «Brending territoriy»: k voprosu o teoretiko-metodologicheskih aspektah opredeleniya ponyatiya // Izv. Sarat. un-ta. Nov. ser. Ser. «Sociologiya. Politologiya». 2017. T. 17. Vyp. 2. S. 133–135. DOI: 10.18500/1818-9601-201717-2-133-135. URL: https://cyberleninka.ru/article/n/brending-territoriy-k-voprosu-o-teoretiko-metodologicheskih-aspektah-opredeleniya-ponyatiya
McDonald M., Wilson H. Marketing Plans: How to Prepare Them, How to Use Them. 7th ed.: John Wiley & Sons, 2011. 592 p.
Anholt S. Competitive Identity: The New Brand Management for Nations, Cities and Regions. Basingstock: Palgrave Macmillan, 2007. 147 p.
Feldwick R. What is Brand Equity Anyway? Henley-on-Thames: World Advertising Research Centre, 1999. 160 p.
Vizgalov D. Brending goroda. M.: Institut ekonomiki goroda, 2011. 160 c.
Chernatoni L., de Mak Donald M. Brending. Kak sozdat moschnyy brend: per. s angl. M.: YuNITI-DANA, 2006. 559 c.
Kalinichev V. Cennost brenda potrebitelskogo kooperativa // Mikrofinance+. 2012. № 4. S. 27–30.
Jacoby J., Chestnut R.W. Brand Loyalty: Measurement and Management. New York: Wiley, 1979. 268 r.
Vazhenina I.S. Imidzh i brend regiona: suschnost i problemy formirovaniya // Ekonomika regiona. 2008. № 1. S. 49–58.
Rol reklamy v sozdanii silnyh brendov: per. s angl. / pod red. Dzh.F. Dzhounsa. M.: Vilyams, 2005. 496 s.
Ellvud A. Osnovy brendinga: 100 priemov povysheniya cennosti tovarnoy marki: per. s angl. T. Novikovoy. M.: FAIR-PRESS, 2002. 335 s.
Feldvik P. V lyubom sluchae, chto takoe kapital brenda i kak vy ego izmeryaete? // Mezhdunarod. zhurn. issled. rynka. 1996. Vyp. 38. № 2. URL: https://www.warc.com/content/paywall/article/jmrs/what_is_brand_equity_anyway_and_how_do_you_measure_it/13669
Keller K. Strategicheskiy brend-menedzhment. M., 2016. 704 s.
Ivanov L. Marketingovyy konveyer. Kniga direktora po marketingu 2.0. M.: Ivanov i partnery, 2014. 210 s.
Gorshkov M.K., Sheregi F.E. Kak provesti sociologicheskoe issledovanie. M.: Politizdat, 1990. 288 s.
Teoriya i metodologiya v praktikah rossiyskih sociologov: postsovetskie transformacii / pod red. L.A. Kozlova. M.: Nauchnyy mir, 2010. 480 s.
Zhukov L. Logika stroeniya brenda. URL: http://yellowdog.rU/blog/i/logoka_ stroeniya_brenda
Article views
all: , this year: , this month: , today:
Article downloads
all: , this year: , this month: , today:
Add to collection In the collection Remove from collection
« Go Back